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Bangalore Luxury Residential Project
Noida Residential Project
Pune Commercial Project
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A CPL campaign was launched with the aim of improving lead quality and generating 5000 leads for an entire portfolio.
The campaign targeted a custom dataset comprising individuals such as members of a Golf Association, CEOs, VPs, IT salaried class, and Directors of companies with paid-up capital of 50 lakhs plus.
Bangalore (Project 15 Km radius) & Hyderabad
IT, BFSI and Manufacturing
Secondary targeting was also done for Stock and commodities brokers, CA, Wealth managers, SMB owners, Product managers, and Employees.
Media Plan and Execution
The campaign used AA's proprietary audience analytics platform to target the custom dataset. Machine-learned retargeting was also used to enhance the leads' quality.
The digital mediums employed in this campaign included AutomateLeads, which was a mix of
The campaign successfully generated 5100 leads overall, with an average quality score of 22% on the ultra-luxury segment and 30% on the premium category.
Average quality score on ultra luxury segment
Quality score on premium category
The campaign's unique selling proposition was the custom dataset targeting using AA's proprietary audience analytics platform and the use of machine-learned retargeting to enhance lead quality. The campaign showcased the power of innovative technology and strategic execution in achieving outstanding results.
The goal of this campaign was to generate 2500 high-quality leads for a project in sector 150 Noida by a subsidiary of India's most trusted brand. The target audience consisted of individuals between the ages of 32-60+ who work in the IT, BFSI, and Manufacturing industries, including Stock and Commodities Brokers, CA, Wealth Managers, SMB Owners, Product Managers, and company Employees.
Road Map & Execution
The campaign utilized a custom dataset targeting approach with the AA Proprietary Audience Analytics Platform, allowing the team to directly target individuals who met the target segment criteria. Additionally, machine learning retargeting was employed to enhance engagement and conversion rates.
The digital mediums employed in this campaign included
The campaign was highly successful, surpassing the target goal of 2500 leads and achieving a 28% allocation of sales leads. The custom dataset targeting approach effectively reached the intended audience, while machine learning retargeting increased engagement and conversion rates.
Allocation of sales leads
The unique selling point of the campaign was its custom dataset targeting approach, which enabled the team to identify and precisely target individuals who met the target segment criteria. Machine learning retargeting was also an effective strategy that helped to improve engagement and conversion rates.
The lead generation campaign achieved its primary objective of generating 2,500 leads within the 60-day timeframe. By leveraging a combination of digital mediums and advanced targeting techniques, the campaign was able to effectively reach the desired audience and drive a significant allocation to sales leads. The successful & potential impact of well-executed digital campaigns in driving business results can be witnessed here.
A premier commercial project in Pune, wanted to run a performance marketing campaign to generate leads and increase awareness about their upcoming project in two stages Pre-EC and Post-EC.
The Pre-EC campaign
The Post-EC campaign
Road Map & Execution
For both the campaigns, a custom audience targeting strategy was adopted. We leveraged our proprietary Audience Analytics platform to identify the right target audience for the project-investors, funded startups, HNIs, professionals from IT and finance sectors aged between 35-60+ years residing in Pune and Mumbai. We also utilized machine learning algorithms for effective retargeting of the relevant audience.
The campaigns were executed across multiple digital channels including
To capture attention and increase recall, we designed creative brand name templates featuring brands like McDonald's and Croma.
As a result of the well-crafted digital campaigns, we were able to generate 1820 leads in total over the Pre-EC and Post-EC stages. The lead to site visit conversion ratio was 7-8% and the qualified lead ratio was 25%. The successful campaigns helped increase awareness and gain traction from the relevant target audience for their project.
Site visit conversion ratio
Qualified lead ratio